A $500 item with a $5 listing sells for $50. Photos are most of the listing, and you don't need a camera, a lightbox, or editing software — every photo across our 2,500 active listings was taken on a phone. Here's the exact setup and the shot list.
Three camera settings before you shoot anything
- Square format (1:1). Swipe your phone camera to the 1:1 aspect ratio. eBay's gallery is square — native square photos fill the frame edge to edge and read as professional instead of letterboxed.
- 2x zoom, stand back. Two reasons: it keeps your shadow out of the shot — the number-one amateur tell — and the longer focal length flatters objects the way it flatters faces: straighter lines, less distortion.
- Window light, no flash. Indirect daylight near a window beats any ring light for showing honest color. Flash bleaches detail and screams amateur.
Background: plain and consistent — a wall, the floor, a sheet of white poster board. Buyers scroll fast; clean-and-consistent registers as "trustworthy seller" before they've read a single word.
The 8 photos every listing gets
- Hero shot — straight on, whole item, fills the frame
- Back
- Both sides / top and bottom
- Labels, tags, signatures, maker's marks — the photo that justifies your price
- Close-up of the best detail
- Close-up of every flaw — honesty converts; surprises become returns
- Scale shot — next to a ruler or a common object
- Working shot if it powers on — screen lit, needle moving, shutter cocked
Number 6 feels backwards to beginners and it's the one that makes money. A buyer who's seen the flaw up close buys with confidence and leaves five stars; a buyer who finds a surprise opens a return. Photograph the damage like you're proud of it.
The photo that adds 30–50%: proof it works
If an item powers on, show it running. "Tested & Working" backed by a photo adds 30–50% to most electronics — our Nikon S2 rangefinder sold for $424 because the listing could prove the shutter fired. TVs: screen lit. Radios: dial glowing. Cameras: shutter cocked. If you can't test it, say so honestly and price accordingly.
Clothing: measure, don't guess
For any garment, lay it flat and shoot it with a tape measure laid across it — chest and length at minimum. Vintage buyers can't try things on; exact measurements in the photos are what close the sale and kill returns before they happen. This one habit is why clothing — one of our core niches — almost never comes back.
Batch it like a business
Don't photograph one item at a time, whenever. Shoot everything from a sourcing run in one session, one setup, assembly-line style: all the hero shots, rotate everything, all the detail shots. Twenty items an hour once you have the rhythm — and nothing ever rots unphotographed in a death pile. The photos are half the listing; the title is the other half (the exact title architecture is in our eBay tips for beginners).
Photos are one module of ten
The full listing production line — photo station, titles, item specifics, the description shortcut, and which platform each item belongs on — is Modules 5 and 6 of First 100 Flips, the system behind $876 → $14,042 in documented flips.
Get First 100 Flips — $198 →